RE:FRAME – AUDIENCE ENGAGEMENT IN THE ATTENTION ECONOMY
Audience is a buzzword again. But no longer is it just bums on seats (or eyeballs on screens) – we’re talking data, demand and drivers; changes in a screen and broadcast industry that is coming to grips with ‘big data’ and human-centred design, that are likely to have a serious impact over the coming decades.
Our third Re:Frame event seeks to unearth new thinking and to consider questions about how new technologies, new platforms and new demands are changing the ways that we conceive and create content. What do these rapid and dramatic shifts mean for Australian creatives today? And what new challenges do we face? What opportunities arise from this fast moving, digitising and increasingly global marketplace for stories?
Featuring keynotes from ‘data whisperer’ Elisa Choy and ACMI’s experience guru Seb Chan, and a panel of industry innovators to chew over the implications for creative and business practices, join us to discuss the challenges and opportunities for Australian storytellers and audiences in this volatile digital age.
Interstate or can’t make the date? Re:Frame will be available on live stream and catch-up via our Facebook page.
AFTRS Re:Frame program is designed to engage the sector in a future-focused conversation, to bring the best and brightest minds from across the creative and business sectors to provide insights and inspiration about the future, and to encourage debate about how we can better play our part in the growth of the Australian creative economy.
KEYNOTE: EVERYTHING WE NEED TO KNOW ABOUT BIG DATA
Elisa Choy, Founder & Principal of Strategic Data Central (AKA the Data Whisperer), leads us through questions of big data – what can it tell us? What is it telling us? What can we learn?
KEYNOTE: HUMAN CENTRED DESIGN THINKING
Seb Chan, Chief Experience Officer at ACMI explores how data and behaviours can lead to insights about audience experiences and engagement.
PANEL: ENGAGEMENT IN THE ATTENTION ECONOMY
Ashley Chang (YouTube), Bec Bignall (Rural Rooms), Kate Hodges (Shark Island Institute) and Georgia Rowe (ABC) give their perspectives of the challenges and opportunities for screen storytellers in a digital age, ranging from technology, trends and innovation to culture and creativity, international and regional.